Finding a location and purchasing a vending machine is only part of building a successful vending business. It is also crucial that you choose the right snacks to go into your vending equipment based on your location’s demographic in order to ensure your business is as successful as it can be. Follow along as we break down the most popular vending products of each generation.
If you think Gen Zers are going to consume copious amounts of pop products, think again. While this generation does enjoy a beverage that gives them energy, they are more likely to consume coffee products, as opposed to popular pop products that we have seen previously. Additionally, this generation often turns to smoothies and sports drinks. As Gen Zers begin entering college, these are the types of products they will be looking for on college campuses.
If your location is mainly comprised of Generation Z, we recommend installing the Coffee Vending Machine. It provides customers with gourmet coffee and hot beverage options with coffee shop quality.
When it comes to filling your vending machine at a location that is highly populated by Millennials, such as an apartment building or some offices, consider what is going on around you. According to a study, Millennials are influenced by the opinion of others. If there is a snack or beverage that is circling the web, chances are, Millennials are dying to get their hands on it. Another great option is to fill your vending machine with healthy snack and beverage products.
Instead of having two separate vending machines with one filled with snacks and one filled with drinks for Millennials, we recommend installing our most popular machine, the Express Combo Vending Machine. Millennials will be able to purchase their favorite healthy snacks and beverages, all from one vending machine.
When it comes to appealing to the older generation, such as Baby Boomers, it is important to note that their palettes are not the same as a Gen Z or a Millennial. In fact, many Boomers are searching for snacks that are low in sodium and high in protein. Additionally, while Gen Zers are turning to coffee, Baby Boomers are in search of a beverage with little to no caffeine.
For locations with a high population of Baby Boomers, we recommend installing one of our newest vending machines, the MarketOne Snack 6W. With up to 71 selections, customers will love the variety of low-sodium, high-protein snacks and food products that this machine has to offer.
When building your vending business, consider the demographic that your vending machine will be placed in order to fill your machine with the correct products. For more information, contact Vending.com at 1-800-548-1982.