More and more customers recognize and appreciate quality coffee. That’s good news for those who own drink vending machines. An educated and enthusiastic clientele means a profitable business.
To ensure the best sales, always offer your customers the best products that you can afford in your coffee vending machine. In a recent survey, daily drink customers said that they know who their coffee comes from. Give them an excellent experience with quality brews and well-maintained machinery, and they will repay you with their loyalty.
The most profitable machines are those that offer specialty drinks. Over half of all respondents said that they’d consume more coffee from their office’s vending machine if they had options that included espresso and lattes.
And, don’t neglect your coffee customers other desires. In the afternoons, many customers prefer cold drinks to hot. One of the most requested options is cold bottled water. If you have space for a cold drink machine, your customers will enjoy having that option available to them during times when they would prefer a cold drink to a hot coffee. By recognizing opportunities to upsell, you can increase your profits while keeping your customers happy.