Organizations all over the world have long been looking for new and unique ways to innovate with regards to the types of vending machine products that they rely heavily on daily. When these types of machines are available in many public places wherever you go, it can be difficult for a vending machine manufacturer to really stand out in a crowd. One of the major innovations of the last decade was a machine that accepted credit and debit cards in addition to cash. Now, many companies are moving towards the idea of completely cashless vending for the benefit of consumers everywhere.
What is Cashless Vending?
Thought it may be logical to assume that cashless vending is "just" a vending machine that also takes credit or debit cards, this isn't entirely accurate. A true cashless vending solution will also accept the types of mobile payment systems that customers are embracing today, like Apple Pay and similar services. Users can swipe their smartphone near an NFC reader located on the machine itself to automatically deduct money from an associated account. This makes the entire vending process easier and more secure than it has ever been.
Greenlite by Vending.com
One bold example of this type of technology at work is the new Greenlite system by Vending.com. It's a turn-key cashless solution that relies instead on the latest card and mobile payment systems, along with the type of web-based reporting and management tools that allow businesses to increase their return on investment in a very significant way.
One of the biggest advantages of the Greenlite system has to do with the type of machine sales tracking that it offers businesses. In the "old days" of vending machines, you essentially had to use your best judgment regarding which types of products you should be ordering and in what quantities. With machine sales tracking, you now have actionable, real-time information regarding trends, likes and dislikes that are all derived from actual consumer behavior. You can not only tell what products are selling but how quickly and at what times of the day. Businesses no longer have to rely solely on "instinct' when it comes to making purchasing decisions - they now have actual hard data that they can use instead.
Greenlite also allows businesses to integrate two-tier pricing depending on location. A business might offer a discount on certain items for people who choose to pay with cash, for example. The system also includes helpful alerts that will provide constant updates on the health and status of the machine in question, making it easier to identify when repairs are necessary and when replacement parts need to be ordered.