A new year is officially upon us. If you have not yet, it is time to make goals for your vending business in 2021. These goals should include focusing on what your customers are craving, both in technology and snacks. Let’s discover what your keys to success look like in 2021.

It cannot be stated enough. Cashless vending is something you cannot afford to skip. Cashless payments, such as through Greenlite or PayRange, not only benefit the customer, but they benefit you as well. Cashless payments mean quicker transactions for you and an increase in same-machine sales. By not providing cashless payment options, you are losing sales and possible customers.

Another trend in 2021 that is predicted to increase is more product transparency. This includes more than simply nutrition information. This is storytelling features on the products you are providing. For example, Vending MarketWatch recently produced an article in which brands are using barcodes or a QR code to give background information about where the product came from. Customers may be more drawn to these products if they are included in your vending machine.

Many people saw an increase in their anxiety, due to the COVID-19 pandemic. To help put people at ease in 2021, consider offering products that prioritize immune health. Snacks and drinks that cater to these needs include dark chocolate, orange juice, yogurt and nuts. Put customers at ease with what you provide through vending. The best part? All of these products can be featured through a variety of Vending.com machines, such as the Express Combo Vending Machine, the MarketOne Snack 6W Vending Machine and the MarketOne 5W Cold Food Elevator Vending Machine.

Vending.com is here to help steer you in the right direction in 2021. For more questions about our vending equipment and services, call us at 1-800-548-1982.