Whether you are new to the vending business or a veteran, you are likely open to suggestions on how to make your business more profitable. Since a huge part of a vending businesses success is the result of the machine's location, learning how to choose the perfect spot for your machine is crucial. Read below for three tips from Vending.com on how to do just that:
Go where the people are:
As a vending machine owner, you want to find locations for your machines that have a great deal of foot traffic. Examples of such places include airports, malls or busy offices. It only stands to reason that the more people who walk by your machines each day, the better your sales will be.
Be the focus:
Although it is wise to place your machine in an area with lots of foot traffic as listed above, you can also find success when placing your machine in a more subdued environment. Your machine will often times become a source of entertainment when people are bored. Great examples of these locations that are less busy yet highly profitable include doctors’ offices, nail salons, car repair centers or barber shops.
Don’t avoid competition:
Some vending machine owners do not want to place their machines near other peoples’ machines. However, that can be a mistake. If you place a well-stocked, attractive vending machine next to a machine that is poorly maintained or rarely stocked, you will end up doing well even with competition present.
By incorporating the three tips listed above and remembering to match the type of vending machine with your clientele, you can ensure you are placing your machine in the most profitable location possible. After all, just as in real estate, location, location, location is the means to success in the vending business.